The Translation Revolution or Computerised Frustration?

Posted by Sam

“No idea what it says – just throw it into Google Translate and that should do the trick” – no doubt if you work within an international business environment this is not an unfamiliar scenario. You’re more than likely probably thinking,…

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Ensuring accuracy in medical translations

Posted by Rob Shimwell

The second instalment of our industry-specific translations blogs focuses around the challenges of translating medical documentation, where any mistake can be life-threatening (dramatic, but true). So within an industry that carries so many risks how…

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Is translating a website worth it?

Posted by Rob Shimwell

Consider this – would you buy from a website that is hard to navigate? Or what if you couldn’t understand the product specifications or benefits in your own language? We understand how critical it is that your website communicates your message…

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Effective strategies for intensive language training

Posted by Rob Shimwell

HR and Learning & Development managers increasingly find it difficult to encourage employees to commit to the ongoing availability needed to learn or improve their language skills. This is due to the demands on employees’ time from complex work…

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Do You Need a Multilingual Website?

Posted by Sam

Top Spoken Languages: When trying to understand the positive impact a multilingual website may have on your business, it is crucial to evaluate how many potential customers are available in your target markets and most importantly how to reach them.…

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To be culturally aware or not to be culturally aware?

Posted by Ilona Dawson

Being culturally aware could mean the difference between making good business decisions or bad business decisions. Addressing employees appropriately is crucial. Before meeting with a colleague from another country or communicating within a…

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Waving the Magic Wand of Intensive Language Training

Posted by Yolande Bennett

How many times have you heard the phrase “well if I could just wave a magic wand and make it happen I would”? When it comes to getting the right people with the right skills in the right place at the right time, anyone in the talent management…

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International Marketing – Lost In Translation

Posted by Yolande Bennett

In today’s competitive marketplace, the importance of on-target marketing cannot be overstated. Marketing and advertising firms spend millions of their clients’ creative budgets examining ways to connect with their target audiences’ hearts and…

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