Do You Need a Multilingual Website?

Posted by Sam

Top Spoken Languages: When trying to understand the positive impact a multilingual website may have on your business, it is crucial to evaluate how many potential customers are available in your target markets and most importantly how to reach them.…

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To be culturally aware or not to be culturally aware?

Posted by Ilona Dawson

Being culturally aware could mean the difference between making good business decisions or bad business decisions. Addressing employees appropriately is crucial. Before meeting with a colleague from another country or communicating within a…

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Waving the Magic Wand of Intensive Language Training

Posted by Yolande Bennett

How many times have you heard the phrase “well if I could just wave a magic wand and make it happen I would”? When it comes to getting the right people with the right skills in the right place at the right time, anyone in the talent management…

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International Marketing – Lost In Translation

Posted by Yolande Bennett

In today’s competitive marketplace, the importance of on-target marketing cannot be overstated. Marketing and advertising firms spend millions of their clients’ creative budgets examining ways to connect with their target audiences’ hearts and…

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The Challenges Of International Sales

Posted by Sam

If you are a reading this as an experienced salesperson, you will know as much as anyone that the sales landscape has changed. Gone are the times when a good talker was a good salesperson. Sales has become a strategic process, and buyers are better…

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How to Be Successful in China

Posted by Sam

Home to one of the most ancient cultures globally, China is a diverse country comprising many different regions with their own customs and dialects. This makes it difficult, almost impossible, to speak of just “one” China, because what is…

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What if your competitors translate and you don’t?

Posted by Sam

Here at Dialogue we love statistics, so here are a few to start off, just so you can grasp an understanding of why your competitors may be taking the trouble to translate and localise their website: 9 out of 10 website users, if given a choice, will…

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A Language Epiphany

Posted by Sam

I set foot in Dialogue for the first time over 12 months ago now, a sales and marketing intern who knew absolutely nothing about languages. I could only just speak English, never mind a second language. I was the only one within the company who…

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5 Reasons Why You Should Translate Your Website

Posted by Sam

A language isn’t a separate component of a society: it comes attached to an entire culture with its own complexities and challenges. Understanding another language is only one step in reaching out to a new demographic. As the business world…

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